Families whose members have special needs may find it easier to navigate ShopRite. The supermarket chain now offers Caroline’s Carts, which are specialized shopping carts created for special needs children.
Caroline’s Cart provides parents and caregivers a means to transport a child through a store while grocery shopping, "without simultaneously having to maneuver a wheelchair and a traditional grocery cart," ShopRite announced in a news release.
The cart is named after Caroline, the special needs daughter of Drew Ann and David Long, founders of Parent Solution Group and is manufactured by Technibilt.
ShopRite partnered with Procter & Gamble to bring to the cart initially to more than 250 ShopRite stores across the Northeast. In June, Caroline’s Carts became available at all ShopRite stores.
A special event with Drew Ann Long, founder of Caroline’s Carts, took place at the ShopRite of Woodbridge earlier in the week to unveil the unique cart and introduce it to ShopRite customers. Drew Ann Long created the custom cart for her daughter Caroline, launching Caroline’s Carts in 2013.
Caroline's Cart has also been used for children with Autism, providing a safe solution for families while in the store, according to ShopRite.